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Glowing Lava












                                                                   The crisis

                 Mohammed A. Simsim
                      Editor in Chief




                      any writers and think-  lization, crisis was a situation   ficiently. And the second is to
                M ers have tried to de-       that needed decision-making.   compromise with it which may
                fine and explain the concept   In  addition,  crisis  constituted   be destructive to the entire or-
                of “crisis” and fight it. The   historical turning points where   ganization. To control the situ-
                term or expression has mul-   human choices and decisions   ation during such a crisis, a
                tiple meanings, each differ-  could make essential and fun-  skilled  management  capable
                ing according to situations   damental changes  in  the  fu-  of taking tough decisions in
                and  circumstances.  Ac-      ture.                         needed to face the challenges
                cording  to  Charles  McClel-   The crisis is a complex so-  and deal with other aspects
                land, a number of studies in   cial phenomenon in its compo-  like contain tension, create
                the  past  on  the  concept  of   sition and structure. It passes   understanding, unity, coop-
                crisis and attempts to deal   through several stages. Each   eration, trust, etc.
                with it from different angles   stage has its characteristics   Crisis management thus
                made it more difficult. This   and features that distinguish it
                difficulty  does  not  only   from others, but they form one   means to formulate strategies,
                stem  from  excessive  use    another with some integrated   make plans  and  methods to
                of this term in our daily and   circles that explain the course   confront unusual situations
                regular  dealings,  but  also   of  the  crisis  and  its  develop-  that threaten the goals and
                in the process of its use in   ments. Moreover, awareness   activities of the organization.
                many different situations.    of the crisis since its existence   Perhaps all the proactive
                  The term “Crisis” is derived   and following its various de-  measures the Kingdom of
                from the Greek word Krisis,   velopments helps in dealing   Saudi  Arabia  has  been  tak-
                which means the moment of     with it and containing it.    ing to contain the Corona Vi-
                decision.  In  Chinese,  it  con-  Crisis has stages and can   rus pandemic are indeed a
                sists  of  two  letters,  the  first   be controlled in the first stage   model for the world to follow.
                symbolizes danger while the   as prevention is better than   All these proactive measures
                other symbolizes opportunity.   cure.                       are applied at various levels
                The word crisis refers to a cru-  However, the inability to   - health, security, social and
                cial  moment  or  a  significant   control it leaves the manage-  economic development, alter-
                time, as it indicates the mean-  ment of an organization with   natives in business continuity
                ing of sudden and often worse   two  options.  The  first  is  to   for all sectors and the private
                change. In ancient Greek civi-  manage it effectively and ef-  sector.


                              Quote:  “Nothing is particularly hard if you divide it into small jobs”
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