To complete its chain of integrated media services, Fikra group established a Public Relations and Event Management division in 2003.

Public relation is defined as “the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image.”

Fikra public relations (FPR) is a leading Saudi public relations consultancy with offices in Jeddah, Riyadh, Dubai and a regional network across the Middle East.
A part of Fikra’s Media Consultancy Group, FPR has over 40 employees from 6 different nationalities and is a strategic communications partner for many high profile clients.


To be a leading public relations firm that provides culturally adaptive, innovative, creative, and credible PR solutions that address client needs.

What we do?

  • Strategic Planning and Counseling
  • Corporate Communications
  • Marketing Consultancy
  • Internal Communications
  • Brand Building & Positioning
  • Arabic and English Editorials
  • Media Relations Liaison – Local & International
  • Media Launches & Popular Program Positioning
  • Media Monitoring
  • Media Analysis
  • Event Management
  • Community Relations & CSR
  • Crisis / Issues Management
  • Video & Desktop Audio-Visuals
  • Illustration & Photography
  • Advertising

Our Team

Fikra public relation brings together a team of highly skilled and experienced PR professionals with proven track records in the industry supported by well-selected young dynamic talents, both locals and expats.

Communications Consultants: Responsible for recommending and developing sound communication strategies and policies; and providing insightful guidelines to the best industry practices in each target market.

Senior Account Management Team: Responsible for providing strategic consultancy to our clients on a macro level and ensuring effective implementation of the client communications strategies to the best satisfaction of the clients.

PR Practitioners: Responsible for client servicing, handling clients’ day to day PR activities implementation on a micro level.

Media Relations – Arabic / English Support: Ex-editors from the media body responsible for recommending, writing and featuring media material up to professional levels in liaison with the local media. They are also responsible for managing the clients’ media relations activities and providing on the ground support during media launches.

PR Assistants / Support Staff: Responsible for media monitoring; providing support on various levels during clients’ special events.

Hafil Female Student Transportation

Knowledge Economic City

Ministry of Health

King Abdul Aziz Quality Award